Outbreak 2 Mall Mayhem: Package Options

Introduction

This guide provides direction on how to package Outbreak 2 Mall Mayhem, either as an individual experience or bundled with similar titles to increase customer value and ticket sale revenue. 

It outlines the available package templates in the Zero Latency Booking System and explains how Head Office will automatically integrate these into your venue’s schedule. 

You’ll also find key setup actions required from venues to ensure a smooth rollout and deliver the best possible experience for your customers.

On this page:

Packages Options

Schedule Integration

Package Options

Outbreak 2 Mall Mayhem can be offered as a single experience package or bundled with similar existing experiences to increase ticket sale revenue. 

Examples include: 

1. Outbreak 2, Mall Mayhem (30 min)
2. Outbreak 1 + Outbreak 2, Mall Mayhem (60 min)

However, multiple package options can create customer overwhelm and decision fatigue at point of purchase. For this reason we recommend each venue offers Mall Mayhem within ONE package only to ensure simplicity for customers. 

When to offer package options?

• As a baseline offer the Outbreak 2 Mall Mayhem (30 min) during all available times at your venue's standard off and on peak ticket price. 
• Offering  a combo package of Outbreak 1 + Outbreak 2, Mall Mayhem (60 min) is recommended during off-peak times at a 20%-25% discounted ticket price to entice price sensitive customers with an offer that drives value perception, while still increasing average order value via purchases of 60 minutes experiences (vs. 30 minutes).

Why should I offer Outbreak 2 Mall Mayhem in December?

Historial network performance shows venues see a 15.7% uplift when a new experience is released pre-December, versus just 2.2% without. We've fast tracked the delivery of this new experience to enable venues to maximise bookings in the peak season.

While mainstream players may gravitate toward Slay Season for its festive appeal, Zero Latency loyalists along those seeking a grittier theme and a brand-new title may be more likely to choose Outbreak 2 Mall Mayhem. Its recommended all venues offer some sessions of Outbreak 2 Mall Mayhem in December to cater to this audience and convert customers who see the Head Office PR, Social and Email activity. 

Schedule Integration

For venues on the Zero Latency Booking System, the following Package Templates will be available from Wednesday 26 November. 

1. Outbreak 2, Mall Mayhem (30 min)
2. Outbreak 1 + Outbreak 2, Mall Mayhem (60 min)

Head Office will automatically assign the Outbreak 2, Mall Mayhem (30 mins) package to each venue’s schedule, ensuring it is available to customers whenever Outbreak is offered.

Should venues want to offer Outbreak 1 + Outbreak 2, Mall Mayhem (60 min) you will need to manually add these packages to their schedule.