How can I validate TikTok event tracking

Introduction

This guide is suitable for those who have set up TikTok event tracking setup and want to confirm it's working correctly. 

Time Required

10 minutes

Tools and Equipment Required

• Internet access
• TikTok account access

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On this page:

  Validating TikTok event tracking

  Troubleshooting TikTok events

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Validating TikTok event tracking

• Please note that:
  • validation can only be completed 24 hours after TikTok has been set up.
  • TikTok Manager will only display purchase data once bookings have been made.
• Navigate to TikTok Events Manager.
• Click 'Manage' under Web Events and click on the Pixel name.
• You’ll be taken to an Overview tab which is the first port of call to understand if all the events are firing as expected in the ‘Total Events’ column. If all the rows have data, then TikTok is tracking events as expected.

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Troubleshooting TikTok events

• Go to the ‘Diagnostics’ tab where you can see if any event issues are flagged.

• If there is something that can’t be corrected by following the on-screen steps, please contact the Zero Latency Client Services team.

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Article Keywords/Phrases: 
Google Tag Manager
TikTok
Marketing
Event tracking
Tracking