Player Takeaway Amplification Strategy

Introduction

Player takeaway is a key marketing opportunity to build the Zero Latency VR brand and enable us to drive category and product awareness, education and demand.

On this page you will find guidance on integrating Player Takeaway Video into your venues experience and details for a limited time competition to bolster shares.

Time Required

5-10 minutes

Tools and Equipment Required

• Player Takeaway technology enabled 

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On this page:

  Objective

  Benefits

  Amplification Strategy 

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Objective

The key objective of Player Takeaway is to create shared value for Zero Latency VR and Players, specifically:

1. Drive Zero Latency VR brand and experience awareness, social proof and engagement.
2. Enable Players to share their experience through sharing entertaining content.

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Benefits

• Authenticity and Trust: consumer content like player takeaway is perceived as more authentic and trustworthy compared to branded content to consumers.

• Social Proof: serves as social proof for the Zero Latency brand and experiences, it helps us build category relevance by showing real-life stories and experiences, helping influence new customers to try Zero Latency. 

• Engagement: encourages engagement and interactivity with our players, it allows them to participate in the brand narrative, creating a sense of community.

• Viral Potential: potential to go viral, spreading across social media platforms and reaching a wide audience rapidly, increasing brand visibility and awareness.

• Influencer Partnerships Tool: enables influencers to quickly and easily share their Zero Latency experience and drive brand awareness.

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Amplification Strategy 

Player takeaway launched in October and while user generated content shares have increased 148% since, share volumes remain relatively low.

To bolster the impact of PTV and drive more social shares, HQ is running a limited time competition between 1 March – 31 March to incentivise shares on social.

Plus, below is guidance on how you can make the most of Player Takeaway at your venue across every touch point as part of the competition and to build into your always on in venue experience.

Competition

The Share the Scares competition will run 1 March – 31 March 2024 across all locations globally.

Players simply need to share their Outbreak Player Takeaway video on Facebook, TikTok or Instagram and tag @zerolatencyvr for a chance to WIN a years worth of tickets at Zero latency Virtual Reality.

• Marketing Assets here
• Competition Landing Page & Terms and Conditions here

End-to-End Experience Integration

The following consumer touch points are key moments to amplify Player Takeaway to maximise the impact part of the competition and also build into your always on in venue experience and local area marketing.

• Pre-Booking: HQ will have a series of contra influencers visiting and sharing locations to bolster and amplify shares of PTV during the competition period and then monthly as part of our always on amplification strategy. Its recommended venues supplement this with local area influencers.  
  
  

• During Experience: Venues should brief Game Masters to drive awareness and uptake of player takeaway during the briefing experience and directly after the game play to improve awareness and shares. Below are key messaging guides to share with Game Masters.

During Briefing: "After you blast through this mission, you'll receive a personalised Player Take Away video capturing your most heroic deeds straight to your inbox. Think of it as your own Outbreak highlight reel to share on social to show off your skills and inspire others. Share before Sunday 18 February 2024 for a chance to win a years worth of free Zero Latency experiences."

After Gameplay: "Don't keep your heroism locked away! Shortly you’ll receive your Player Takeaway video in your inbox, make sure your mission gets the glory it deserves by sharing on social media for a chance to brag and inspire other. Plus share before Sunday 18 February 2024 for a chance to win a years worth of free Zero Latency experiences."

• Post Experience: The post play eDM will be updated for the duration of the competition to incentives players to share PTV, post the competition we will also incentives shares via monthly prizes and giveaways.

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Article Keywords/Phrases: 
Player Takeaway
PTV
Competition 
Amplification Strategy