Centralised Customer Engagement Program Summary

At Zero Latency HQ, we're committed to helping you drive more bookings, repeat visits, and long-term player engagement through effective email marketing. To support this, we’ve set up a centralized system designed to maximize your venue’s reach and revenue, while reducing your operational burden. All venues are automatically added to the centralised program. 

Benefits

Legal Peace of Mind

We take care of all legal compliance including GDPR, CCPA, and CAN-SPAM. Ensuring your customers’ data is handled responsibly and lawfully. This protects your venue while helping maintain trust with your local audience.

Better Deliverability, Higher Impact

Email marketing has become more complex due to recent changes from major providers. HQ safeguards your venue’s success by:

• Warming dedicated IPs to boost email reputation and reduce spam filtering
• Using enterprise-grade monitoring to ensure optimal delivery
• Sending regular global campaigns to keep our shared audience engaged and active

This means your offers are more likely to land in inboxes—not spam folders—giving you a better return on every campaign.

Smart Integration with ZL’s Data

We’ve integrated our global email system (Braze) directly with Zero Latency’s first-party data. This unlocks powerful features like:

• Automated marketing journeys (e.g. birthday offers, welcome flows, cart reminders)
• Venue-managed offers with dynamic promo codes
• Seamless execution of campaigns tied to global releases

These tools aren't available with standalone or local-only email platforms and they’re driving results for sites around the world with over $100k USD revenue a month. 

Coordinated Global Campaigns, Local Impact

At our scale, coordinated launches and global events (like new game releases or competitions) are critical to our shared success. Running these campaigns individually with each venue would create unsustainable overhead, and ultimately limit the impact for everyone.

That’s why HQ leads on global campaign delivery with room for local customization. You can brief us on your local promotions and we’ll tailor messaging where possible to reflect your needs. Learn more about how to submit local EDM requests here.

Expanding Automation to Drive More Visits

To further boost engagement, we’re expanding our library of automated journeys. These reduce the day-to-day workload for your team while keeping players excited and connected.

Currently available:

• Next Best Action Automated Journey
• Birthday Offer Multi Venue (English Only)
• Welcome Offer
• Abandon Cart Automated Journey

More are in development, all designed to support venue-level outcomes with minimal lift.

All of this is focused on a single goal: helping every site grow. These initiatives are part of a broader strategy to ensure content releases and platform-wide efforts benefit every operator, not just the network as a whole.

FAQs

How can I access customer data for email marketing purposes?

You can brief us on your local promotions and we’ll tailor messaging where possible to reflect your needs. Learn more about how to submit local EDM requests here.

Direct access to email addresses, phone numbers, or other PII is not possible supported. 

How can I access the postcodes of customers who have purchased tickets so I can target my physical marketing? i.e. letter drops, out of home media. 

A report that provides the ability to query purchaser postcodes can be found here https://portal.zerolatencyvr.com/reports/dashboard/577

How can I access customer data to create look-a-like audiences for Digital Marketing?

Venues that have shared partnership access to their ad accounts can contact our Marketing Department at [e-mail] to request this. We synchronize customer data to the Head Office accounts and can share it to supported ad accounts from there. Sharing audiences in this way ensures they are dynamic (stay up to date), without sharing Personally Identifiable Information (PII) - ensuring compliance with privacy regulations..

How can my finance team audit and reconcile transactions with payment gateways?

Existing reports will continue to function without Personally Identifiable Information. Unique identifiers for transactions, such as the Payment Intent identifier, will remain accessible. Limited user details (e.g., SHA256) will be visible to protect players' PII.