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Marketing - Quick Wins Follow

Marketing - Quick Wins

 

Use this guide to learn about Marketing Quick Wins - small tasks that are easy-to-action so you can tick them off your list regularly

Quick Wins can create immediate improvements in your venue’s visibility, booking experience and performance.

They don’t require big budgets or long approvals - just focus, consistency and a few minutes each month.

💡 REMINDER: Revisit this article monthly or quarterly. Some tasks repeat regularly and new ones may be added over time.

When to use

Use this framework when:

  • You’re maintaining your venue’s marketing foundations

  • You want to ensure all digital touchpoints are accurate and up to date

  • You’re optimising before running new campaigns or requesting Head Office support

Note: Many support requests to Head Office rely on the correct setup of your Quick Win tasks. Without these basics in place, troubleshooting and support can take longer.

1. Why It Works

Quick Wins are bite-sized optimisations that: 

  • Strengthen your brand reputation and visibility

  • Improve conversion rates by removing booking friction

  • Keep your venue looking, sounding and feeling on-brand

Quick Wins are not about big budgets or revolutionary ideas - they’re about attention to detail.
Think: “What would make my venue easier to find, easier to book or more exciting to experience?”

Low cost, high impact: In-venue upselling costs little compared to media costs, but can drive higher returns through incremental revenue uplift

 

2. Key Benefits

Our Marketing Quick Wins are focused on making sure there are no ‘basics' holding you back from hitting mini milestones and up scaling that success. Quick Win hallmarks include:

  • Small tasks, for big impact: Quick Wins are the difference between “good” and “great” venue visibility

  • Achievable: Every operator can action these regularly - they take minutes, not hours

  • Consistency matters: Incomplete basics can block your ads, affect customer trust and lower conversion rates

 

3. General Quick Wins

 

Make these checks a habit:

  1. Experience your own booking flow as a customer:

    • Visit the global website with your venue pre-selected - is everything correct and localised for your venue?

    • Visit the booking system with your venue pre-selected - are session times or package options overwhelming - or clear and logical? How easy is it to book your top selling packages?

  2. Audit your online presence:

    • Check your social media, directory listings and reviews - are your open times, venue details and experience details up to date? 

    • Make sure you’re using current images, tone of voice and branding (see Brandfolder)

    • Look for any outdated details in earned media, such as PR coverage and listicle features eg. “Things to Do” lists, blogs or PR features - request edits from the publications if needed

  3. Walk through your venue end-to-end as a customer:

    • Is it clean, in good condition (no obvious repairs required) and on brand (latest brand assets and highlighting the best selling experiences)?

    • Ensure signage, uniforms and printed materials reflect the latest Zero Latency style guide

  4. Search for your venue:

    • Try finding your venue on key media such as Google search engine, Instagram Explore, TikTok Search and Reddit threads or SEO results - do you show up?

    • Is the information in search results (including results from AI) correct?

    • Is the content that shows up from searches on social media or Reddit flattering or damaging?

    • Spot any user-generated content (UGC) you can share or amplify? An influencer who's a fan and potential collab opportunity?

Pro Tip: Every customer touchpoint should feel “thrilling, energetic and empowering” - so remove friction points for a seamless experience, and higher your conversion rates.

 

4. Marketing Quick Wins

 

1) Payment Types

  • Using Stripe? Enable all available payment options for your region:

    • Turn on Apple Pay - about 20% of Stripe payments are via Apple Pay

    • Google Pay is on by default - did you request Google Pay to be turned off in the past? Email support@zerolatencyvr.com to turn it on again - about 5% of Stripe payments are via Google Pay

    • For some countries Afterpay and other additional local options are available

2) Global Website Customisation

  • Check your global website portal settings are up to date:

    • Have you added your social media links for all available platforms?

    • On your location page map, is your Google My Business profile (with your venue’s review rating) and address pin correct?

    • Are your other location page details accurate (phone number, email, website and address)?

  • Have you customised all available options on the global website (for when your venue is selected)?

3) Social Media Check-Up

  • Review every profile:

    • Bios on-brand and exciting? Consistent handles, links, and tone?

    • Are you using the latest logos and profile pics for your social media pages from Brandfolder?

  • Use ready-made HQ content from Brandfolder - updated regularly

  • Use Starter Social Posts when you’re light on content

4) Community Management

  • Have you, your team or agency been keeping up with community management?

  • Aim to respond to DMs, comments and tagged content within 24 hours

  • Check tags and mentions daily - engage authentically

  • Engaging regularly with content from relevant local accounts (eg. businesses, influencers, media or sporting personalities, organisations or teams etc) and other Zero Latency accounts can:

    • improve your reach

    • unlock partnership opportunities 

    • encourage reciprocal engagement

5) Link in Bio

6) Opening Times Consistency

  • Ensure hours match across all platforms:

    • Global site, Google My Business (GMB), Meta, Yelp, TripAdvisor and other directories

  • Update in advance with public holidays and seasonal changes 

  • If you extended your opening hours for peak season (eg. summer / school holidays), were all platforms updated, once hours returned to normal?

  • Check that booking hours match visible open hours

7) Booking System - Portal Settings

8) Local Promotions

  • Schedule seasonal or tactical offers - e.g., School Holidays, Halloween, Summer Deals

  • Set aside time to work your Grassroots Local Area Marketing 

  •  Have you considered running a tactical or seasonal local promotion? Check out various options for setting Pricing & Promotions Overview, including links to relevant Zendesk articles

  • Track promo performance and adjust per region

9) Up Skill in Digital Marketing

  • Explore some Free Marketing Resources if you need to skill up in digital marketing to:

    • Help you plan and manage your campaigns

    • Learn how to brief your agency or manage in-house effectively

 

5. Empower Your Team

Short on time? Quick Wins are made for sharing - the easy and repetitive nature of many tasks, make them ideal for delegating to your trusted team:

  • Quick Wins can form part of monthly staff training or your marketing audit checklist
  • Assign 1–2 tasks per week to team members and celebrate completion in weekly huddles
Example: “This week, Sarah checks Google My Business listings and Leo refreshes the Linktree.”

 

6. Progress Tracking

Quick Wins are built on follow through and consistency: 

  • No formal KPIs required - but you can track completion of your regular tasks 

  • Mark when each item was last checked or updated - a simple shared spreadsheet works best

  • Treat it as an important, regular health check for your marketing and customer experience

 

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