Customer Engagement Update May 2025

April Results – What’s Driving Revenue for Your Venue

The Braze-powered Centralised Engagement Program continues to deliver strong, measurable results—and it’s only gaining momentum. 💡 $65K+ USD in incremental monthly ticket revenue is now directly attributed to these marketing activities.

Top Performers This Month   🎯 Welcome Offer – 10% Off for First-Time Players $50,233.53 USD uplift in April ticket sales Customers shown this offer are 46% more likely to book 10 venues rejoined the program after seeing real success 🛒 Abandon Cart Emails Delivered $13,972 USD in bookings last month 84% of email clickers convert A few venues are still opted out—you’re leaving revenue on the table. 📬 Global Newsletters 66% average open rate, 4.85% click rate—our best yet. Featuring local content dramatically boosts results. Got a promotion or holiday coming up? Brief HQ to get featured.

🎮 Next Best Action (NBA) – New Pilot Personalized game recommendations to drive replays   Early test with Brisbane is delivering a 9% conversion rate   Launching soon across English-speaking venues—watch for rollout

🎂 Birthday Offer – New Pilot 42% open rate, 16.6% conversion for Brisbane   This activity is projected to conservatively add $20K+ USD/month globally on a few venues in the program   Full release to English-speaking venues coming soon

Ready to Boost Your Revenue? If you’re not in, you’re missing out. Opt back in now and unlock your share of the $65K+ USD/month uplift. 📩 Email [e-mail] to rejoin the Welcome Offer and Abandon Cart now. Need more info or a venue-specific report? Just reach out—we’re here to support your growth. Thanks, Zero Latency.