Digital Marketing Hub Program (aka DMP) Overview

Program Overview

A guide for operators exploring how Zero Latency VR’s Digital Marketing Hub Program (DMP) drives local awareness, improves revenue and scales growth. 

Use this article to understand what the Digital Marketing Hub offers, how it has performed for venues globally, and what’s expected from your team if you participate

Contents

• 1. Digital Marketing Hub
• 2. Global Impact - Key Results
• 3. What Success Looks Like - Venue Case Studies
• 4. Program Requirements
• 5. How We Work Together
• 6. Next Steps - How to Join

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1. Digital Marketing Hub

The Digital Marketing Hub provides venues with a cost-effective, HQ-managed option for paid digital campaigns. 

Our team of senior performance marketers know the Zero Latency brand inside out, enabling tailored and collaborative 1:1 marketing support.

1. MARKETING MANAGER LEVEL SUPPORT: 
   • Media planning, in-platform campaign management, reporting, localisation of global strategy
2. AGENCY LEVEL EXPERTISE: 
   • Assistance with auditing, tactical promos, package and pricing options, GTM/GA4 troubleshooting
3. CREATIVE ASSETS: 
   • Head office produced assets for planned campaigns, with translations (by venue) within assets or ad wording
4. ACCESS TO OTHER HO DEPARTMENTS AND RESOURCES:
   • As required, tap into our PR and social media teams, SEO agency (Search Engine Optimisation) and more
5. EARLY ACCESS TO OTHER PILOTS:
   • Your venue will be among the first to utilise HO pilots/resources

Note: As of October 2025 - we can currently support to 30 - 40 venues in the Digital Marketing Hub Program. Participation in the program is available via waitlist - see Next Steps below.

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2. Key Results

While every venue is different and results can be seasonal, our Digital Marketing Hub venues generally perform higher than the network averages. Check out the Regional Results and Venue Case Studies below for examples of the program impact.

Regional Overview

As of July 2025, for current venues HQ has been working for at least 3 months (not newly opened when they joined).

• DMP REVENUE VS. PRE-DMP: +28%
• RUNNING AVE. REVENUE CHANGE: +15%

vs pre-DMP results
North America	Asia Pacific	Europe & Middle East
DMP average revenue: +31%	DMP average revenue: +38%	DMP average revenue: +9%
Running ave. change: +19%	Running ave. change: +21%	Running ave. change: +5%
Lowest change: -2%	Lowest change: +5%	Lowest change: -6%
Highest change: +84%	Highest change: +65%	Highest change: +24%

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3. Venue Case Studies

Venue A (North America) - New Venue

• Months open prior to joining DMP: <3 months
• Months in DMP at time of reporting: 19 months

Results:

• LTM (Last 12 Months) average revenue = +32% higher than country’s average
• Peak months = +67% and +58% higher than country’s average

What’s worked:

• Seasonal campaigns with local tactical promotions
• Full funnel marketing including always on Youtube ads for broad reach / brand awareness
• consistent media spend - budget apx 10% of revenue per month (started at 20% to scale faster, before dropping back)
• Other non-ZL attractions covered by DMP have also benefited from an increase in bookings

Venue B (EMEA) - New Venue

• Months open prior to joining DMP: <2 months
• Months in DMP at time of reporting: 8 months

Results:

• First month in DMP = +48% MoM uplift
• L3M (Last 3 Months) average revenue = +22% higher than region’s average

What’s worked:

• Being the first ZL in the country, the venue invested heavily in digital marketing - to push awareness and sales

Venue C (APAC) - New Venue

• Months open prior to joining DMP: since opening
• Months in DMP at time of reporting: 13 months

Results:

• First month in DMP = +100% higher than other non-DMP venues that opened the same month
• LTM (Last 12 Months) average revenue = +136% higher than other non-DMP venues that opened the same period

What’s worked:

• A full-funnel strategy with a good variety of creative, plus a big Space Marine VR push
• Strong performance on digital channels with ROAS (Return on Ad Spend) - minimum of 10x ROAS on Google, 5x ROAS on Meta

Venue D (North America) - New Venue

• Months open prior to joining DMP: 2+ years
• Months in DMP at time of reporting: 8 months

Results:

• DMP average monthly revenue = +41% uplift vs pre-DMP
• Running LTM revenue change = +13% uplift
• Peak months = +121% & +98% vs. pre-DMP average

What’s worked:

• Full funnel marketing with variety of campaign types and creative, optimised regularly - with ROAS (Return on Ad Spend) uplift - minimum of 6x ROAS on Google, 3x ROAS on Meta
• Successfully targeted competitor campaigns with positive returns on Google search
• Hyperlocal targeting to increase engagement and remarketing pool

Venue E (EMEA) - New Venue

• Months open prior to joining DMP: 2+ years
• Months in DMP at time of reporting: 18 months

Results:

• DMP average monthly revenue = +47% uplift vs pre-DMP
• Running LTM revenue change = +57% uplift
• In the first full year in the program, every month was up YoY for an overall +45% YoY of annual revenue

What’s worked:

• Prior to the program, venue X was working with an agency for their digital marketing with campaigns losing money on Google and barely at breakeven on Meta
• Switch to DMP and full funnel strategy - with ROAS (Return on Ad Spend) uplift - minimum of 7x ROAS on Google, 4x ROAS on Meta , the venue has seen a return of 7x on Google and 4x on Meta
• Utilise a wide creative mix of HQ and venue content alongside using engaging content creators for organic and localised ad content
• Optimising search campaigns to consistently rank in the top 3 of the auction for “vr [city]” keyword
• Added TikTok campaigns for engagement and remarketing

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4. Program Requirements

Note: Requires minimum of 6 months commitment with consistent, minimum media spend

• Monthly Program Fee: $750
• Minimum Media Spend: USD $3–5k per month (depending on region)
• Regular HQ Meetings: Every 2 - 4 weeks
• Localisation: Bring local insights and provide translations where needed
• If not using ZL booking system: HQ provided with access

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5. How We Work Together

What HQ Provides	What You Provide
Regular meetings & reporting Self-serve reporting dashboard Facilitate troubleshooting and help from other departments if required Set up and optimise campaigns Localise content Provide advice on venue’s LAM plan Bring marketing and social insights to meetings	At least 6 month commitment with consistent minimum media spend Regular meetings and provide HQ with partner access to accounts as required Bring local competition insights and marketing ideas to meetings Provide some local assets where possible Consider advice from head office regarding opening hours, pricing, packages, and promos Provide localised translations(s) if required

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6. How To Join

Program Recap:

• Cost-effective, HQ-managed paid digital campaigns
• Senior performance marketers who know the Zero Latency brand inside out
• Ongoing testing, optimization, and scaling with learnings shared across venues

Participating venues can expect: measurable increases in digital ROI, stronger local audience engagement, and more efficient use of marketing budget with tailored expert support.

Interested in joining? The program is available via waitlist - submit a Zendesk ticket to enquire.