Release Notes - Come Back Replay Promo Code

Introduction

Come Back Replay is one of the simplest and most cost effective in venue sales initiatives that venues can run, yet many venues have not yet implemented it.

HQ recently hosted a webinar on Driving Repeat Plays & 5 Star Reviews which featured Come Back Replay as one of the key recommended tactics.

To assist venues to get started with implemented the Come Back Replay initiative, we are installing a ready-to-use promo code in all venue Portal accounts, details are below.

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About

Come Back Replay is a discount offered by Game Masters personally to reward and motivate players to come back and play again within 30 days.

Note: this is not an always on offer - we recommend choosing a period of time where traffic will be higher than average so more people receive the offer.

Come Back Replay helps venues to:

• Shorten the average return cycle (~3 months → under 30 days)

• Build repeat business without paying to re-acquire that customer

• Smooth out demand by pulling bookings into quieter periods

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Contents

• What’s New

• Release Details

• Expected Outcomes

• FAQ

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What's New

Summary:

• Ready to Use Come Back Replay Promo Code Release assists venues by adding a configured promo code into each venue’s Portal account, giving you a head start on implementing this initiative
• Opt Out is not required, as use of the promo code is at the discretion of the venue
• Rollout will commence Friday 30th January 2026, AEST
• There are no venues excluded from the release

More Info:
Details from the recently hosted a webinar on Driving Repeat Plays & 5 Star Reviews which featured Same Day Replay as one of the key recommended tactics:

• See the webinar slides here
• [Coming Soon] Watch the Webinar On Demand video here (~30 mins), available in English and AI translated languages
• Read the Same Day Replay Zendesk guide here

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Release Details

• Opt Outs - Not required, there are no venues excluded from the release as the promo code is passive - usage is up to the discretion of the venue

• Step 1: HQ will add a promo code to your Portal account, with the following parameters

  • Code - REPLAY15

  • Is percent - 15

  • Minimum players - 1

  • Open date - 30th January 2026

  • Close date - 31st January 2027

  • Redeem limit / per player - null

  • Package Type - Standard Package

  • Attraction Type - Zero Latency Arena

  • Active - Yes

  • Packages - All

  • Usable dates - Any date

• Step 2: Venues should follow the steps to implement the Come Back Replay, in this Zendesk guide - don’t forget to:

  • Change the open and close dates each time you want to run the initiative

  • Adjust the HQ promo offer as needed, to suit your venue (we ask that you pls keep REPLAY in the promo code name though, to assist with tracking)

  • Brief your team on how the promotion works, expectations and sales training (see tips in the Customer Journey Training Guide) - remember, sales won’t come naturally to everyone, give your team the best chance to succeed

  • Provide you team with clear KPI’s - especially if you choose to run a staff incentive as well

  • Choose a Replay Card and personalise the print artwork available on Brandfolder

  • See the full Zendesk guide for more details

  • IMPORTANT: for tactical use only - don’t advertise the promo code publicly (eg. no posters, ads etc)

REMINDER - No opt outs are required for this release

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Expected Outcomes

By activating Come Back Replay, your venue should:

• Aim for Promo Code usage = 3-6% of standard booking revenue during promotional period

• Implement as an always on initiative with a focus high traffic periods, to leverage the higher customer volume (more handouts, more redemption) 

• Empower your Game Masters so they have a greater understanding of venue performance goals and how they can contribute to those results

• Incentivise your Game Masters by adding a staff incentive elements at key times during the year

• Track your results via Promo Code usage / revenue vs standard bookings

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FAQs

• I want to make changes to the HQ promo code? The promo is fully editable by venues - however it would be great if you could keep REPLAY in the name, to assist us with tracking this initiative

• I don’t want to use the HQ promo code? This release only creates the code - venues can choose to use or not use it

• Is this all I have to do? You will still need to follow the Zendesk guide & implement this with your Game Masters

• I have more questions? Create a Zendesk ticket to [e-mail]