How can I find my Google Ads Conversion ID and Conversion Label?

Introduction

The end result of this process will be the retrieval of the Conversion ID for the account and Conversion Labels of the Google Ads conversions.

Time Required

5 minutes

Tools and Equipment Required

• Internet access
• Google Ads account

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On this page:

  Retrieving the Conversion ID and Conversion Labels from within Google Ads

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Retrieving the Conversions ID and Conversion Labels from within Google Ads

• Sign in to your Google Ads account.
• In the menu at the top-right of your screen, click on Tools and settings.
• From the menu that shows up, under Measurement click Conversions.
• Click on the conversion action name that you want to retrieve the Conversion ID and Conversion Label. 
• Click on Tag setup.
• Click on Use Google Tag Manager.
• Copy the Conversion ID and Conversion label shown in the instructions.

Info

The Conversion ID will be the same as conversions that are set up on your Google Ads account.

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Article Keywords/Phrases: 
Google Ads
Google Tag Manager
Marketing
Conversion ID
Conversion label