Best Practices - QR Codes for Generating Reviews

Introduction

This is designed to be a guide on the best practices for using QR codes to generate reviews at your venue. This guide can be shared with game masters, with the aim of maximizing the social proof that you can generate through Google.

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On this page:

  Best Practices 

  Finding your QR Codes

  Placing QR codes around your venue

  Increasing QR code use through GameMaster-led interactions

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Best Practices 

See the below video for a general guide on QR code best practices. More specific step-by-step instructions are outlined below.

Analytics and further information can be found in guide "How to view QR Code analytics and download your QR Codes".

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Finding your QR codes

1. QR codes are located in Portal
2. Navigate to your site’s Reports Page

3. Within the Reports Page, navigate to the Marketing: QR codes link

4. In the Marketing - QR Codes link, you will find multiple QR codes, including those for the Book Now page, gift vouchers, and private events.  For now, click Download on the General Review Template for your venue

5. Your QR code should appear in your downloads and can be used across a number of different media

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Placing QR codes around your venue

In order to get the most out of your QR codes, it is critical that they be placed strategically around your venue in high-traffic areas, including:

• Player entry/foyer
• Where players store belongings
• Gamespace viewing areas
• Debrief areas
• Venue exits

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Increasing QR code use through Game Master-led interactions

People are more likely to leave a review if they have a great rapport with their game master, in addition to just having had a mind-blowing experience

• Encourage your game masters to greet every customer immediately upon arriving at the venue for the sign-in process
  • Ask questions and begin developing a relationship with the customers
  • Find moments during the experience to enhance the game by:
    • Making jokes with the players
    • Giving interesting information about the experience itself
    • Providing commentary on player performance throughout the experience
      • This can be especially useful for competitive experiences such as Undead Arena and Sol Raiders.

• Once the experience is over, keep the customers ‘ attention by going through their scores on the scoreboard, taking particular care to highlight strong performances in headshot accuracy, and if anyone has made the top 10 leaderboard
  
  
• Once customers have been debriefed, the Game Master should appeal to the group to leave a review, pointing out any of the many QR codes that should be around your venue

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Article Keywords/Phrases: 
Best practices
QR Codes
Reviews