How do I set up Google Analytics to receive Google Tag Manager tags?

Introduction

This guide should be followed after completing How do I set up Google Tag Manager (GTM)?.

By completing this guide, you will be able to receive Google Tag data in your Google Analytics dashboards.

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On this page:

  Step 1: Configure the Analytics Settings for Cross-domain tracking

  Step 2: Configure the Analytics Events Conversion Settings

  Step 3: Updating the Data Retention Settings

  Step 4: Invite the Zero Latency Marketing Account

  Appendix 1

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Step 1: Configure the Analytics Settings for Cross-domain tracking

• Go to your Google Analytics 4 Account.
• Click Admin.
• Click on Data Streams.
• Click on your web data stream that should be named Booking Engine.
• Click on Configure tag settings.
• Click Configure Your Domains.
• Click Configuration.
• Click Add Condition.
• Type “http://zerolatencyvr.com”.
• Click Add Condition.
• Type in the domain name of your website.
• Click Save.

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Step 2: Configure the Analytics Events Conversion Settings

• Go to your Google Analytics 4 Account.
• Go to Admin.
• Click Data Display, then Key Events.
• Click New Key Event.
• Add the following events as conversions;
  • prospect_landed
  • share_details
• Click Custom Definitions.
• Click Create Custom Definition.
• Add a custom dimensions listed in Appendix 1 of this document. 
• Only the dimensions marked as required are required. However, the additional dimensions will provide you with additional dimensions that can be used whilst generating your reports. 
• Click Audiences.
• Click New audience.
• Click Create a custom audience.
• Add a new custom audience with the following settings;
  • Condition: Venue Code (under custom)
  • Filter: Exactly Matches XX-XX (your venue code)
  • Tick “At any point in time”
• Click Apply.
• Click Save.

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Step 3: Updating the Data Retention Settings

• Click on Admin.
• Click Data collection and modification.
• Click Data retention.
• Select 14 months for Event data retention.
• Click Save.

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Step 4: Invite the Zero Latency Marketing Account

• Invite [e-mail] to your account with Read permissions for all the properties in your account.
• This will permit Zero Latency HQ to review the data feeds during marketing consultations.

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Appendix 1

Dimension Name	Scope	Description	Event_parameter	Required
Venue Code	Event	The code name of the Venue that the event was relative to	venue_code	✓
Venue Key	Event	The key of the Venue that the event was relative to	venue_key	✗
Venue Name	Event	The name of the Venue that the event was relative to	venue_name	✗
Venue ID	Event	The ID of the Venue that the event was relative to	venue_id	✗
Venue Country	Event	The country of the Venue that the event was relative to	venue_country	✗
Venue Initial Key	Event	The key of the Venue that was pre-selected when the user landed in the booking engine	venue_initial_key	✗
Platform Category	Event	The platform where the event happened (portal, booking engine).	platform_category	✗

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Article Keywords/Phrases: 
Google Tag Manager
GTM
Google Analytics