How do I import Google Analytics 4 Conversions into Google Ads?

Introduction

This guide would be followed after completing How do I set up Google Tag Manager (GTM)? and How do I set up Google Analytics to receive Google Tag Manager tags?.

By completing this guide, you will receive Google Tag data in your Google Ads dashboards. Google Ads allows you to begin creating campaigns and advertisements that they can present to their prospective customers. By connecting GTM, you are able to attribute ticket sales from your adverts.

Info

This guide’s shows how to import GA4 conversions into Google ads, and is not the same as setting up Google Ads Conversions within the Google Ads account. Whilst the final output is still that you can report on conversions within Google Ads, the way that conversions are recorded is different, and so the number of conversions is also different.

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On this page:

  Step 1: Setup Google Ads

  Step 2: Invite the Zero Latency Marketing Account

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Step 1: Setup Google Ads

• Go to Google Ads.
• Click Get Started.
• Follow the signup process and answer the questions from Google.
• You will land on an interface that welcomes you to your Ads account.
• Click on the Tools Icon.
• Click Data Manager to show Connected Products.
• Locate Google Analytics (GA4) & Firebase and click Manage.
• Click the Blue Plus button or find your GA4 account in the 'properties available to link' list and select Link, with both toggle options turned on (Import Google Analytics audiences and App and web metrics).
• Click on the Admin Icon, then Account Settings.
• Ensure Auto-tagging is turned on.

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Step 2: Invite the Zero Latency Marketing Account

• Invite [e-mail] as a new user to your account with Read permissions.
• This will permit Zero Latency HQ to review the ad performance during marketing consultations.

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Article Keywords/Phrases: 
Google Tag Manager
GTM
Advertising