Understanding the Cart Size Dashboard

Introduction

The Cart Size dashboard shows the value and makeup of each transaction: how much customers spend per checkout, how many tickets they buy at once, and how often they add 'add-ons'. It's your go-to view for understanding transaction value and add-on performance.

Time Required

5 minutes

Tools and Equipment Required

• Operator Portal login

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On this page:

  Key Metrics

  Distributions

  Cart Composition

  Add-Ons

  Ways to Use This Dashboard

  Filters

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Key Metrics

The cards at the top show your headline numbers for the period, each compared to the previous period.

• Carts - the number of transactions in the period.
• Avg Cart Value - average spend per transaction.
• Avg Tickets per Cart - how many tickets a typical cart contains.
• Avg Add-Ons per Cart - how many extras a typical cart contains.

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Distributions

• Cart Net Value Distribution - a histogram of invoices by cart net value, so you can see where most of your carts land and whether high-value carts are growing.
• Ticket Count Distribution - invoices grouped by tickets per invoice, from solo buyers through to large groups.

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Cart Composition

Shows the split between Tickets Only, Tickets + Digital Add-ons, and Digital Add-ons Only carts, so you can see how often customers combine tickets with extras.

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Add-Ons

Split into Regular and Digital add-ons, showing Attach Rate, Avg Value, and Total Revenue for each, so you can see how well extras are converting.

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Ways to Use This Dashboard

• Watch Avg Cart Value alongside Carts. More carts at a lower average value can still mean flat revenue, so read the two together.
• Use the Ticket Count Distribution to understand your typical group size. If most carts are 2 tickets, promotions built around groups of 4+ may lift cart value.
• A low attach rate is usually an opportunity, not a verdict. Check whether add-ons are visible in your booking flow and mentioned by staff at the venue.
• Compare the Cart Net Value Distribution against the previous period to see whether pricing or promotion changes shifted spend up or down.

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Filters

Use the controls at the top of the dashboard: Scope (This venue or All venues), Date range, Compare to, Group by, and Packages. The Group value by control changes the bucket size on the Cart Net Value Distribution chart.

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