Understanding the Free Tickets Dashboard

Introduction

The Free Tickets dashboard tracks the free tickets you issue: how many, why, and what they're costing you in forgone revenue. Free tickets are a useful tool for marketing, service recovery, and partnerships, but untracked they can quietly eat into revenue. This view keeps them visible.

Time Required

5 minutes

Tools and Equipment Required

• Operator Portal login

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On this page:

  Key Metrics

  Reason Breakdown

  Ways to Use This Dashboard

  Filters

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Key Metrics

• Free tickets count - total free tickets issued in the period, compared to the previous period.
• Free % of total - free tickets as a share of all tickets, so you can see them in proportion to your paid volume.
• Revenue impact - the estimated revenue value of the free tickets issued, based on your average ticket price.

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Reason Breakdown

Shows why free tickets were issued, grouped by reason, so you can see whether they're going to marketing, service recovery, staff, or elsewhere.

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Ways to Use This Dashboard

• Set a rough target for free tickets as a share of total and review it monthly. A sudden jump is worth a conversation with the team about what changed.
• Use the reason breakdown to check that free tickets are going where you intend. Heavy service-recovery volume can be an early signal of an operational issue worth fixing at the source.
• Treat the revenue impact figure as the real cost of your free ticket activity. If you're issuing them for marketing purposes, weigh it against what you'd spend on paid channels for the same reach.
• Free tickets issued during quiet slots cost you less than free tickets in peak slots. Where possible, direct them toward off-peak times.

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Filters

Use the controls at the top of the dashboard: Scope (This venue or All venues), Date range, and Compare to.

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